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Monday, January 21, 2013

Martin Luther King Jr Day

Today is Martin Luther King Jr Day and that can only mean one thing, the NBA's only holiday in which they will be having day games on a weekday   Yes, you can argue that MLK Jr Day is a federal holiday, but come on, it is also the only federal holiday that people don't actually take off unlike Labor Day or Memorial Day.  But why am I even bringing this up?  Good question.  Like I said above, this is one of the few weekdays in which the NBA has day games (the others being Christmas or New Years if they happen to fall on a weekday) and I want to know if that should be considered racist or just savvy marketing?

Think about it this way - the NBA has day games on a holiday that only African Americans (and the post office) actually celebrate by taking the day off from work and you can't tell me that this isn't at least a little racist.  Whites are still the majority in this country (for now) and Latin Americans couldn't care less about basketball.  So when your sport, one in which is played by (and probably only watched by) African Americans, specifically caters to a minority on a minority holiday, how can that not be considered stereotyping?  At the same time, if this is something the NBA does every year, then they must know their target market and are selling their product accordingly.

What I'm really trying to say is that the NBA isn't my cup of tea and being a white guy from the South where college football is king, I find it a little racist that the NBA chooses to have day games on the one holiday that only the black community truly embraces but not on Washington's Birthday which is also a federal holiday.  Does that make me racist?  Probably, but then again, I am a white guy from the South....not that that makes it okay.

"However, you have to admit that MLK would have loved him some LeBron James."

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