Online Purchasing Destractions

Tons of people buy stuff online now - many more people research pricing and products online before they purchase something.  If, for example, you want a winter jacket you would go to a few sites and sort by men's jackets and maybe even by type or size.  What do you do next when the website returns a giant list of products that match your sort?  You filter them from lowest price to highest price because you are a normal human being.  Logic tells you that if you get some items that match your search criteria you are going to get one of the cheaper ones.  This begs the questions, why the hell is there an option to return your searched items form HIGHEST price to lowest?  Why would anyone want to see the most expensive stuff first, then get progressively more disappointed as you filter down past the high end stuff you can afford to the more economical choices.  Why would I care if Patagonia makes a $700 dollar jacket?  I'll just take the $200 jacket that everyone else in the world has.  I don't even want to know that any piece of clothing over $200 even exists.  In fact, it may as well not even exist given mine and the rest of mainstream America's finances.  So get with it online retailers, no one wants to filter your shit highest price to lowest.

"For $700 I would want something way cooler than this boring jacket"